Simply Asoebi

Senior Fullstack Developer – 2024 to Present

Shaping the future of Asoebi and Wedding planning – building and advocating for inclusive and thoughtful experiences for over three million couples in London and across the globe.

• Spearheading the redesign and development of a modern, responsive e-commerce platform tailored for wedding fashion and retail services, improving load times and user engagement by 40%.
• Implemented scalable front-end architecture using Next.js and Tailwind CSS, ensuring optimal performance and accessibility across devices.
• Integrated secure payment gateways, inventory management, and customer experience features that enhanced shopping convenience and trust.
• Collaborating closely with the design and marketing teams to maintain visual consistency and SEO best practices across all digital touchpoints.
• Building a seamless admin interface for vendor onboarding and product management, streamlining operations for over 1,000 active vendors.
• Engineering a dynamic vendor dashboard enabling real-time order tracking, analytics, and inventory updates, boosting merchant satisfaction and platform trust.
• Developing mobile-first interfaces with accessibility and progressive enhancement in mind, ensuring compliance with WCAG standards.
• Working closely with UI/UX designers to translate Figma prototypes into pixel-perfect interfaces with smooth animations and transitions via Framer Motion.
• Implemented API integrations for third-party logistics and SMS/WhatsApp order notifications to streamline post-purchase communication.
• Led the transition from a monolithic structure to a modular component system, improving maintainability and speeding up development cycles.

Pincher

Principal Fullstack Engineer – 2022 to 2024

I designed and developed the frontend infrastructure, design and functionality for Pincher's new JavaScript-centric app powered by React.

• Improved shopper satisfaction with real-time cart updates, personalized product suggestions, and one-click checkout — reducing drop-offs and boosting conversion rates.
• Reduced page load times by over 50% through image optimization, code-splitting, and efficient data fetching strategies — delivering a smooth and frustration-free shopping journey.
• Designed and built a fully responsive, scalable eCommerce platform from the ground up, focusing on performance, mobile UX, and conversion optimization.
• Implemented dynamic product pages, real-time cart updates, and a secure checkout system using modern full-stack technologies.
• Integrated secure payment gateways (e.g., Stripe or Paystack) to support seamless and trustworthy transactions.
• Architected a modular component library for consistent UI patterns and faster page load times using Tailwind CSS and reusable React components.
• Developed custom filtering, sorting, and search functionalities to enhance product discoverability and user engagement.
• Set up a robust CMS-like product management system enabling admins to upload, update, and remove products effortlessly.
• Leveraged server-side rendering and image optimization to improve SEO and load speeds for product-heavy pages.
• Added real-time inventory syncing and alerts to maintain stock accuracy and improve user trust during peak shopping periods.
• Enhanced site performance with lazy loading, code-splitting, and build optimizations — ensuring sub-2s load times on core pages.

Medix Frontiers

Lead Web Developer – 2021 to 2022

I Engineered the frontend design, infrastructure, and interactive features for Medix Frontiers, a platform tailored for medical students yearning for seamless user experience.

• Implemented a user-friendly interface that streamlined access to medical resources, event updates, and group discussions, fostering better engagement within the student community.
• Optimized the website for responsive design, ensuring accessibility and usability across all devices, including desktops, tablets, and smartphones.
• Improved website load time by 60%, using performance optimization techniques like image compression, lazy loading, and code splitting to enhance user experience.
• Engineered seamless registration and login flows, enhancing user experience and streamlining onboarding for new members.
• Established a secure platform with robust data protection measures, prioritizing user privacy and compliance with medical data standards.
• Led the design and integration of intuitive content management tools, empowering administrators to easily update resources and announcements.
• Spearheaded the implementation of a mobile-first design, ensuring the platform is accessible and fully functional across all devices.
• Collaborated with stakeholders to continuously improve user experience based on feedback, making iterative enhancements to the platform’s features and interface.